GRD 25' Style Guide

Brooks Running

Role: Creative Director

Blue background with white bold text that says "CREATIVE ASSETS".
Collage of athletic photos featuring people running, stretching, and wearing athletic shoes, with the title "Campaign Photography".
A page with social media guidelines for content creation, including 'Do's' and 'Don'ts' sections.
A graphic design instruction sheet showing how to use textured digital art plates, with example images of a woman running and a textured digital wave in pink. The sheet includes text fields and arrows pointing to different sections, with instructions
A color palette and typography guide showing primary, accent, and gradient colors with their hex, RGB, CMYK, and Pantone values, along with font styles and sizes for FILSON PRO and BIRO SCRIPT US PLUS fonts.
A guide to color gradients, showing a vertical gradient example with shades of purple and blue on the left, and a full background gradient with blue, pink, and purple blending on the right.
Page from a design or creative assets guide showing a blue textured background and a colorful abstract gradient, with hand-drawn arrow lines and scribbles.
Two digital artwork representations of sound waves, one on the left in blue tones on a light background, and one on the right in purple and blue tones on a dark background.
A graphic design showing an animated logo sound wave with white lines on a black background, demonstrating the wave's movement and shape.
Black and white brochure page displaying the Brooks logo with stylized, dynamic motion lines, and a small logo version with a note about logo size and social media use
Image of a running woman in orange sportswear with a blurred background of a brick wall and outdoor setting, featuring a collage with different perspectives of her running and white lines indicating motion. Text on the image reads "Spotify Playlist C
Blue background with the word 'DELIVERABLES' in bold white letters.
A promotional display for Brooks' Global Running Day 2025 campaign featuring a smartphone and laptop screen showing a website with the headline "Wanted: Your Endless Energy," encouraging participation with a video of oneself running. The visual inclu
Screenshots of a mobile phone and email design promoting a music-themed running campaign called ENDLESS ENERGY, encouraging viewers to film themselves running and share the video.
A woman running outdoors takes a selfie video on her phone, wearing earbuds, in a residential neighborhood with trees and houses.
A screenshot of a social media post by Brooke Running featuring a woman running in a race, wearing sunglasses, a black and pink athletic outfit, and a registration bib, with a city street background.
Guide for social media campaign with two smartphone mockups showing promotional posts for a running event. The posts announce a sound wave teaser video for the Ghost 17 shoe, scheduled for release on May 16, with event details like date June 4 and pl
A digital infographic showing a social media campaign for a Spotify playlist called "SOFI TUKKER'S RUNNING PLAYLIST." It features a smartphone displaying a story overlay with a picture of a woman running with a jump rope, and text providing instructi
Screenshot of an Instagram post featuring a woman in a pink jacket and headphones, running near a waterfront with a city skyline in the background.
Mockup of a CRM email campaign for Brooks Running, featuring an image of a female runner in athletic gear, with text promoting Global Running Day and a new song, including buttons to listen to the track and watch a music video.
A young woman running outdoors wearing an orange sports bra and matching shorts, seen on the screen of a smartphone.
Comparison chart of two Instagram reels showing scenes of runners, with instructions and commentary for each clip, including close-ups, running scenes, and in-video text overlays.
A screenshot of an influencer briefing document, with instructions on how influencers can share their stories, aligned with a campaign timeline and goals for authenticity.
Event banner design for a DJ booth, featuring a black background with neon-colored contour lines, displaying names Brooke and Sofi Tukker, and the track titled 'Pick Up The Phone'.
Screenshot of an email report about Global Running Day 2025 wrapped, showing phone screens with details of the event, including a thank you message and stats about the number of times the song "Pick Up the Phone" was played, time spent listening, mil
Social media recap carousel showing a global running day event, including a wrapped running day, a playlist play count, listening time, notifications missed during a run, and a closing message encouraging participation.